Serious Shift in Action: Level 1

Accelerate Your Consulting Business | taught by Tom Frisby

Course description

If you want some Serious Shift you have come to the right place!

A well-run and healthy business begins with a solid foundation. To help you adjust to the evolving demands of our industry, we examine the root causes of constraints so that you can SHIFT your businesses to increase profitability, enhance client loyalty, generate more referrals and be easier to manage. This course will give you an opportunity to bring innovation to your business so that you can get the most out of it. We’ll look at key strategies in Client Relationship Development, Marketing & Business Development, Team Development, and Business Management.

This course can be taken as a stand-alone program or as a follow-up to Serious Shift: Practice Fundamentals.

NOTE: Course pricing in in USD. Course access expires 6 months from time of enrolment.

Tom Frisby
Tom Frisby
Power Strategist

This course is co-taught by Tom Frisby, Dennis Moseley-Williams and Arthur Zards.

As a former practicing financial advisor, Tom Frisby brings an insatiable business passion to his coaching and consulting work with the goal of helping clients and their teams achieve long-term growth through creative and sustainable solutions adapted to the Experience Economy.  He’s a graduate of the U. of Victoria (B.A./B.Ed), Royal Roads University (MBA Management Consulting) and the Wharton School of Business (Executive Coaching).

A certified expert in the Experience Economy and popular speaker, Dennis Moseley-Williams helps organizations understand that customer experience is the predominant economic offering in the world today – as distinct from services as services are from goods. He demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform. Dennis is also the author of Serious Shift: How Experience Staging Can Save Your Practice

This course was designed in conjunction with Arthur Zards, founder of Lab Z, an innovation agency dedicated to a new approach for designing authentic experiences. For further information about Arthur, check out Lab Z at

Course Curriculum