Course curriculum

  • 1

    INTRODUCTION

    • VIDEO: Message from Tom Frisby

    • Our Contact Info

    • Using this Resource

    • Meet Joe

    • START HERE

  • 2

    STRATEGY: Client Segmentation

    • Your Tasks

    • VIDEO: Client Segmentation Introduction

    • VIDEO: Importance of Segmentation

    • READINGS: About Client Segmentation

    • YOUR CHOICE: Business Models

    • EXERCISE: Choose a Framework

    • EXAMPLE: Joe's Framework

    • EXERCISE: Progressive Rightsizing

    • EXAMPLE: Joe's Traction Form

    • Your Next Steps

  • 3

    STRATEGY: Client Service

    • Your Tasks

    • VIDEO: Client Service Introduction

    • VIDEOS: Client Service Matrix Explained

    • READINGS: About Client Service

    • EXERCISE: Build Your Matrix

    • BONUS: Procedural Guides

    • BONUS: Additional Readings

    • Your Next Steps

  • 4

    STRATEGY: Value Proposition

    • Your Tasks

    • VIDEO: Value Proposition Introduction

    • VIDEOS: Series on Value Proposition

    • READINGS: About Value Proposition

    • EXERCISE: Develop Your Value Proposition

    • EXAMPLE: Joe's Value Proposition

    • Your Next Steps

  • 5

    STRATEGY: Branding

    • Your Tasks

    • VIDEO: Branding Introduction

    • VIDEOS: Seth Godin on Branding

    • READINGS: About Branding

    • ROAD MAP: Brand Management Process

    • EXERCISE: Build Your Brand

    • EXAMPLE: Joe's Personal Brand

    • Your Next Steps

  • 6

    STRATEGY: Code of Conduct

    • Your Tasks

    • VIDEO: Code of Conduct Introduction

    • READINGS: Code of Conduct

    • EXERCISE: Write Your Code of Conduct

    • EXAMPLE: Joe's Code of Conduct

    • Your Next Steps

  • 7

    STRATEGY: Value of Hiring an Assistant

    • Your Tasks

    • VIDEO: Value of Hiring Introduction

    • READINGS: Hiring an Assistant

    • EXERCISE & VIDEO: Determine Hiring Decision

    • RESOURCE: Hiring Protocol Blueprint

    • Your Next Steps

  • 8

    STRATEGY: Business Strategy

    • Your Tasks

    • VIDEO: Business Strategy Introduction

    • VIDEO: Series on Business Strategy

    • READINGS: Strategy

    • EXERCISE: Refine Your Strategy

    • Joe's Business Strategy Worksheet

    • BONUS: Additional Readings

    • Your Next Steps

  • 9

    STRATEGY: Business Planning

    • Your Tasks

    • VIDEO: Business Planning Introduction

    • READING: Business Planning

    • EXERCISE #1: Create Your Business Plan

    • Joe's Business Plan

    • EXERCISE #2: The Power of No

    • Joe's 'Power of No' Results

    • Your Next Steps