Course curriculum

  • 1

    INTRODUCTION MODULE

    • VIDEO: Message from Dennis

    • VIDEO: Message from Tom

    • Course Purpose

    • Contact Info

    • What to Expect

    • Course Timing

    • VIDEO: How to Get Around

  • 2

    MODULE 1: A NEW PERSPECTIVE

    • Module 1 Introduction

    • VIDEO: Serious Shift Model

    • VIDEO: What Business are You In?

    • Simon Sinek Inspiration

    • VIDEO: Simon Sinek - Start with Why

    • EXERCISE: Your Thoughts

    • Exemplar Case Studies

    • EXERCISE: Start Your Shift

    • Meet Joe

    • EXERCISE: Your Action Plan

  • 3

    MODULE 2: WHERE NOW & GOING?

    • Module 2 Introduction

    • The 4 Functional Areas of a Business

    • VIDEO: Area 1 - Financial Evaluation

    • VIDEO: Area 2 - Marketing

    • VIDEO: Area 3 - Operations

    • VIDEO: Area 4 - Human Resources

    • QUIZ: Business Functional Areas

    • Getting Your Shift On

    • Joe's Size-Up Worksheet Summary

  • 4

    MODULE 3: TIME to IMPLEMENT

    • VIDEO: Module 3 Introduction

    • EXERCISE: Organizing Your Traction Points

    • Joe's Summary of Traction Points

    • BONUS: Your Value Proposition

    • BONUS EXERCISE: Value Proposition Generator

    • Next Steps: Action Plan!